Overview

Marketing Communications Manager Job at Eaton – 3.8 in Peachtree City, GA

Job Description

Eaton’s Marketing Commercial Operations division is currently seeking a Marketing Communications Manager to join our team. This position will be based at our Moon Township, PA; Peachtree City, GA or Charlotte, NC location.

Reporting to the Sr. Manager Marketing Communications, the successful candidate will lead the strategy, development, execution and measurement of all marketing communications activities, both digital and traditional, for commercial distribution products, the commercial construction market and the healthcare market, with an emphasis on distributors and electrical contractors.

The Marketing Communications Manager will collaborate closely with product marketing, sales, other marketing communications professionals and creative agencies to achieve objectives.

Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each and every day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours.

In this function you will:
Provide strategic leadership to create results-oriented, integrated marketing campaigns that drive awareness, preference and demand aligned with growth programs

Create value-driven messaging, content marketing strategies and measurable outreach programs that resonate with key target audiences at all stages of the sales funnel

Determine the most effective mix of customer-facing events, public and media relations, thought leadership initiatives, social media, digital tools, lead generation and lead nurturing activities

Manage the product launch process and continues to promote new products as part of a larger offering through audience-focused content and campaigns

Understand all aspects of Eaton’s brand promise, attributes and standards, and accurately represents Eaton in written and verbal communications to position Eaton as a leading power management company

Identify and leverages cross-business promotional opportunities

Develop annual marketing communications plans defining strategies, tactics, timelines and budget requirements

Effectively manage budget allocations; provides accurate forecasts; processes, tracks and reconciles supplier invoices

Manage supplier relationships

When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger.

Qualifications

Required (Basic) Qualifications:
Bachelor’s degree from an accredited institution; Master’s degree a plus

Minimum 7 years of experience in B-to-B marketing, digital marketing or communications

No relocation is offered for this position. All candidates must currently reside within 50 miles of location to be considered.

Must be legally authorized to work in the U.S. without company sponsorship

Preferred qualifications:
Marketing communications leadership

Electrical product, market and channel knowledge

Aptitude for understanding and explaining highly-technical information

Aptitude for learning and adopting tools in the Martech stack

Experience with a web development platform (AEM preferred) and a marketing automation platform (Eloqua preferred)

Digital marketing, content marketing, SEO, analytics, integrated campaigns, lead generation, demand generation

Sales enablement strategy

Position Criteria:
Strategic agility, innovative thinker

Superior verbal and written communication skills

Self-starter with energetic enthusiasm for a matrix team environment

Track record of multi-tasking, organizational skills and attention to detail

Budget management

We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant’s race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

#LI-AM2

We make what matters work. Everywhere you look—from the technology and machinery that surrounds us, to the critical services and infrastructure that we depend on every day—you’ll find one thing in common. It all relies on power. That’s why Eaton is dedicated to improving people’s lives and the environment with power management technologies that are more reliable, efficient, safe and sustainable. Because this is what matters. We are confident we can deliver on this promise because of the attributes that our employees embody. We’re ethical, passionate, accountable, efficient, transparent and we’re committed to learning. These values enable us to tackle some of the toughest challenges on the planet, never losing sight of what matters.

Job: Marketing

Region: North America – US/Puerto Rico

Organization: MCO Marketing Commercial Operations

Job Level: Individual Contributor

Schedule: Full-time

Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No

Does this position offer relocation?: No

Travel: Yes, 10 % of the Time

About Company

Company: Eaton – 3.8

Company Location:  Peachtree City, GA

Job Category: Marketing Jobs, Digital Marketing Jobs, Promotion Jobs, Sales & Marketing

About Eaton - 3.8