Marketing Communications Manager Job at Eaton – 3.8 in Peachtree City, GA
Reporting to the Sr. Manager Marketing Communications, the successful candidate will lead the strategy, development, execution and measurement of all marketing communications activities, both digital and traditional, for commercial distribution products, the commercial construction market and the healthcare market, with an emphasis on distributors and electrical contractors.
The Marketing Communications Manager will collaborate closely with product marketing, sales, other marketing communications professionals and creative agencies to achieve objectives.
Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each and every day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours.
In this function you will:
Provide strategic leadership to create results-oriented, integrated marketing campaigns that drive awareness, preference and demand aligned with growth programs
Create value-driven messaging, content marketing strategies and measurable outreach programs that resonate with key target audiences at all stages of the sales funnel
Determine the most effective mix of customer-facing events, public and media relations, thought leadership initiatives, social media, digital tools, lead generation and lead nurturing activities
Manage the product launch process and continues to promote new products as part of a larger offering through audience-focused content and campaigns
Understand all aspects of Eaton’s brand promise, attributes and standards, and accurately represents Eaton in written and verbal communications to position Eaton as a leading power management company
Identify and leverages cross-business promotional opportunities
Develop annual marketing communications plans defining strategies, tactics, timelines and budget requirements
Effectively manage budget allocations; provides accurate forecasts; processes, tracks and reconciles supplier invoices
Manage supplier relationships
When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger.
Required (Basic) Qualifications:
Bachelor’s degree from an accredited institution; Master’s degree a plus
Minimum 7 years of experience in B-to-B marketing, digital marketing or communications
No relocation is offered for this position. All candidates must currently reside within 50 miles of location to be considered.
Must be legally authorized to work in the U.S. without company sponsorship
Marketing communications leadership
Electrical product, market and channel knowledge
Aptitude for understanding and explaining highly-technical information
Aptitude for learning and adopting tools in the Martech stack
Experience with a web development platform (AEM preferred) and a marketing automation platform (Eloqua preferred)
Digital marketing, content marketing, SEO, analytics, integrated campaigns, lead generation, demand generation
Sales enablement strategy
Strategic agility, innovative thinker
Superior verbal and written communication skills
Self-starter with energetic enthusiasm for a matrix team environment
Track record of multi-tasking, organizational skills and attention to detail
We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant’s race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
We make what matters work. Everywhere you look—from the technology and machinery that surrounds us, to the critical services and infrastructure that we depend on every day—you’ll find one thing in common. It all relies on power. That’s why Eaton is dedicated to improving people’s lives and the environment with power management technologies that are more reliable, efficient, safe and sustainable. Because this is what matters. We are confident we can deliver on this promise because of the attributes that our employees embody. We’re ethical, passionate, accountable, efficient, transparent and we’re committed to learning. These values enable us to tackle some of the toughest challenges on the planet, never losing sight of what matters.
Region: North America – US/Puerto Rico
Organization: MCO Marketing Commercial Operations
Job Level: Individual Contributor
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No
Does this position offer relocation?: No
Travel: Yes, 10 % of the Time
Company: Eaton – 3.8
Company Location: Peachtree City, GA